CAC Calculator
Calculate customer acquisition cost from multiple acquisition-cost components and new customers.
How to use
- Enter acquisition-related cost components and new-customer count.
Capabilities and scope
The special runner sums marketing, sales, tools, and other entered costs before dividing by acquired customers.
How it works
CAC=(marketing+sales+tools+other)/newCustomers.
Example
1,000,000 total acquisition cost for 100 new customers gives CAC 10,000.
Useful for
- Track acquisition efficiency by period or channel
Before you use it
- Shared-cost allocation and treatment of organic or existing-customer costs can materially change the result.
Frequently asked questions
Which costs belong in CAC?
Use costs consistently attributable to the period and acquisition scope you are analyzing.