ROAS Calculator
Calculate return on ad spend from attributed revenue and advertising cost.
How to use
- Enter ad spend and revenue attributed to that advertising.
Capabilities and scope
ROAS expresses revenue/cost as a percentage.
How it works
ROAS=revenue/cost×100.
Example
Spend 100 and revenue 500 produce 500% ROAS.
Useful for
- Compare campaign revenue efficiency
Before you use it
- ROAS is not profit margin and excludes product costs, margins, and attribution error.
Frequently asked questions
Does 500% ROAS mean 500% profit?
No. It means attributed revenue is five times ad spend.